Michael L. Lawson

Creative
Engineer

I bring strategy, design and technology together through craft and execution—turning ideas into meaningful, functional experiences.

View selected work

LocationBased in Gilbert, AZ

StatusAvailable for New Projects

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Selected Work

Built across disciplines.

FORM / FUNCTION construction schematic: nested rings, separated assembly and independent axes

FORM / FUNCTION

Signature / Interactive 3D / Cinematic Motion

A self-initiated kinetic sculpture exploring the relationship between form, construction and motion. An 18-second introduction gives way to hands-on spatial exploration.

Role
Creative Direction + Creative Development
Year
2026
CineVault interface study with search and a five-column film collection

CineVault

UX / UI / Product Experience

A film-discovery and watchlist experience built around curated collections, focused search and considered interaction design.

Role
Design + Development
Year
2026
Evergrace Music system study with the identity and three album covers

Evergrace Music

Identity / Art Direction / Visual Systems

A self-initiated music brand system shaped around a clear identity, editorial storytelling and a cohesive digital presence.

Role
Strategy + Design
Year
2026
Forge City Circuit identity system with baseball, basketball and flag football shields

Forge City Circuit

Brand Identity / Product Design / Creative Engineering

A fictional civic sports league developed as a complete system—from a forged multi-sport identity to a data-driven fan experience spanning eight neighborhood franchises.

Role
Creative Direction + Design + Development
Year
2026

More Selected Work

Three additional expressions of the same practice.

Accessible product thinking, civic information design and interactive music storytelling—each built with a different balance of strategy, design and front-end craft.

Waymark devotional artwork featuring a winding path toward a rising sun

Accessible Product Prototype / React

Waymark

An accessible faith-based product prototype combining devotional progress, resource discovery and commerce interactions within a warm, reusable design system.

Visitors fishing beside a tree-lined lake at Knob Noster State Park

Civic Experience / React / Live Data

Visit Knob Noster

A responsive visitor experience bringing local destinations, live weather and community information into a clear six-page React site.

The Kindred Fire launch artwork reading Every Ember Has a Voice

Interactive Artist Experience / Web Audio

The Kindred Fire

An interactive artist experience extending the Evergrace Music universe through audio-reactive visuals, editorial storytelling and cinematic atmosphere.

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Who I Am

I design ideas. I engineer solutions. I build impact.

I’m a Creative Engineer working where strategy, design and technology become one practical discipline.

I approach each challenge as a connected system: find the clearest idea, shape the right experience and carry it through the details that make it work.

The result is thoughtful creative work built with equal attention to purpose, visual character and real-world execution.

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Michael L. Lawson
03 / 04

Capabilities

From first question to final execution.

Strategy

  • Brand Strategy
  • Product Strategy
  • Go-To-Market Strategy
  • Audience & Market Research
  • Positioning & Messaging

Design

  • Brand Identity
  • Visual Systems
  • UI / UX Design
  • Art Direction
  • Design Systems

Technology

  • Front-End Development
  • Interaction & Prototyping
  • Web Technologies
  • Performance Optimization
  • CMS Implementation

Content

  • Content Strategy
  • Copywriting
  • Editorial Design
  • Information Architecture
  • User-Centered Content

Product

  • Product Thinking
  • User Research
  • Feature Prioritization
  • Wireframing
  • Usability Testing

Execution

  • Project Management
  • Cross-Functional Leadership
  • Agile Collaboration
  • Quality Assurance
  • Launch & Iteration
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Contact

Let’s build something extraordinary.

Have a meaningful challenge, an ambitious idea or a system that needs clearer thinking? I’d like to hear about it.

LocationGilbert, Arizona

AvailabilityOpen to new projects