Visual Showcase
One City.Every Season.
A unified league identity carried from crest to working fan experience.
08Neighborhoods
03Sports
24Team expressions
01League system
Identity Family
A fixed frame.
Three distinct signals.
The shield and typography hold the league together. Sport-specific iconography and accent color make each arena immediately legible.
Working Prototype
The identity,
under real pressure.
Standings, schedules, brackets, rosters, route changes, filter states, and team identities—all drawn from one deterministic fictional league model.
Full Story
See how the system was built.
The case study documents the brief, identity grammar, dimensional translation, league architecture, and product decisions.